Luis Vasquez didn’t understand much about the barbecue scene he was entering when he opened the Louie’s BBQ food truck in Austin in 2016. Pitmasters like Joey Victorian and John Brotherton visited early on, and encouraged him to use social media. Vasquez saw all the restaurants they’d visited in their feed, and thought, “Holy crap. There’s this many barbecue places?” Although he was born and raised in Austin, he didn’t realize how massive the barbecue community had become. “I didn’t even know there was a Texas Monthly Top 50,” Vasquez admitted to me. He quickly realized the stiff competition that surrounded the first location for his truck, Rainey Street. Then he had a terrifying thought: “Maybe my brisket’s not the best brisket in the world.”. Read Full Article Here >>


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